As an added benefit, a case study is always unique, whereas standard tip posts are often just reproducing information you can find elsewhere on the web. Think about a specific strategy you implemented recently that really knocked it out of the park — or completely flopped.
To get you inspired, here are five great marketing case studies :. Is a mention without a link worth anything? It can be! Viper Chill Glen Alsop has written a ton of case studies on his blog — after a while, all his success gets annoying. Just kidding. He created campaigns for six prospective titles. The title with the best click-through rate was the winner. By including a preview. Oli attributes this to the same psychology that drives us to steal a grape before we buy a full bunch.
Likes include wine, karaoke, poker, ping-pong, perfume, and poetry. Home Blog. Last updated: January 9, Content Marketing. Want more? Elisa Gabbert. Find out if you're making mistakes with Google Ads. Sign up to get our top tips and tricks weekly! Sign Me Up! Related Content. View the discussion thread.How many electrons in an atom could have these sets of quantum numbers?
A debit balance in the Allowance for Doubtful Accounts Which of the following is a valid probability distribution? Their sum is Find the numbers The entirety of a packet at one layer becoming the payload section at another layer is known as?
Which of the following is not an advantage of issuing bonds instead of common stock? Stockholders of a company may be reluctant to finance expansion through issuing more equity because Which of these is a difference between a DNA and an RNA molecule?
Which of the following statements about Okazaki fragments in E. True or false? Which one of the following statements is not correct? Which of the following is true of osmosis? Which of the following should not be considered cash by an accountant? Price controls are usually enacted when policymakers believe that the market price of a good or service is unfair to buyers or sellers.
True or False. What is the meaning of title Pulp Fiction? Answer to the marketing strategy question about Kodak Answers to biology questions. Read also:. Our Partner. Get your case study written by a professional writer.A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation.
You want to shock your audience, then explain exactly how you achieved your results — preferably with proof.Resume listing relevant coursework
You might have read lots of case studies over the years without realizing your business could benefit from them. Lots of entrepreneurs are put off by the hard work and long hours required to build a marketing case study. However, think about how many leads you might convert by proving your track record, establishing trust, and attracting traffic through SEO.Article a gas pump tank
A case study in marketing is a document or web page that includes several basic parts:. You want to show the world how your product or service has helped a customer in a huge way. In other words, try not to reverse-engineer a case study from a great result.
Instead, track your arrangement with your customer throughout the process. Think of a marketing case study as a lure. One company has a marketing case study that illustrates how it helped a customer save four hours per week.
The other company has no case study. You can use that consumer logic to inform your business decisions. Thinking like a customer can help you achieve new insights into marketing. Creating a marketing case study gives you an edge that your competitors might have.
It can also help your leads make more informed decisions. Too many businesses copy their competitors or other businesses. Instead, you should spend time being more creative and innovative. Below is a video by Neil Patel that illustrates why you need to quit copying digital marketing strategies. A marketing case study gives you that opportunity because nobody else can duplicate it. Anybody can throw testimonials on their site by Ron R.
Anyone can also make them up. Trust is tenuous in the digital marketing world. Think about all the companies that have experienced data hacks. Their stocks plummeted, consumer sentiment turned ugly, and profits dwindled. Similarly, any company can make bold claims about its products or services. Consumers have become numb to superlative-littered copy and hyped-up videos. They want to see evidence.
How to Create a Marketing Case Study: Template + Examples
Marketing case studies show how you tackled a problem and overcame it on behalf of your customer or client. The more detail you give, the more authority you create for your company — and the more your leads will trust your expertise.
Each of these marketing case studies illustrates the power behind the medium. Here, we have a fairly vague result. Ecommerce marketing case studies can become extremely valuable.A marketing case study is one of the best ways to show off your results and persuade potential customers to work with you.
It highlights your successes and walks prospects through a story of how you helped a similar customer solve problems and generate tangible results.
A marketing case study helps prospects see how they can benefit by choosing you as their marketing partner.
The rest of this post explains how to write a marketing case study that supports your sales funnel, attracts leads, and helps turn prospects into customers.
This post also includes examples of powerful case studies and a downloadable marketing case study PDF to give you inspiration for creating your own. Download the marketing case study template nowand use the rest of the post to start building powerful case studies today.
There are many ways to develop a marketing case study, but they should always include the following components. The title should clearly show what results were accomplished through the campaign. Add the results to the title to immediately catch the attention of audiences who would like to achieve the same results. Consider including your brand name to show that you were responsible for driving the success.
A great marketing case study starts by setting the scene. It introduces the brand that is the subject of the study and explains who they are and what they do. Use this part of the case study to help prospects identify with the subject by drawing parallels between each party.
Move the story forward by introducing the problem or problems the subject is trying to solve or the challenges they face. Include a few sentences about each of the main problems that the marketing campaign or engagement ought to solve or improve.
After introducing the problems, explain what you did to help overcome the challenges. List each marketing objective and solution that you implemented. Depending on the type of marketing case study you want to create, you can get very specific and include step-by-step details of the solutions, or you can briefly describe the overall structure of your campaign. Show how your solutions led to tangible results for the subject. Include key performance indicatorsdata, and statistics that show the improvements that were a result of your work.
Examples of digital marketing metrics may include:. Use graphics and copy callouts to highlight the top results and positive statements from the client. Consider including:. The purpose of a marketing case study is to draw in potential clients and get them to work with you. Continue to engage prospective clients by ending with a call to action that encourages the reader to contact you to achieve the same results.
Be sure to include contact information and clear next steps the audience should take to move forward and do business with you. The best marketing case studies use quotes and stories from the involved client. To help you get through this part of the process and collect useful information from clients, follow these best practices for conducting a marketing case study interview. In addition to quotes from happy customers, images and charts are powerful ways to illustrate the results you helped generate.
Here are a few examples of marketing charts you can include in your marketing case studies using Alexa reporting tools. Compare the report from the start of your project to a report from the end of your project to show how you helped a client improve their SEO, site performance, security, reputation, and the number of site links.
It shows how a website ranks in popularity compared to all other sites on the internet. Run a report to show the top SEO keywords driving traffic to the target site.It's hard to gauge just how effective content marketing can be for a brand or business.
Fortunately, we can look at content marketing case studies to fully understand the process and its value. As these content strategy case study examples show, even one campaign can yield powerful results when properly executed and promoted.
We turned this data into a series of charts broken down by the type of place and the actual location where the photo was taken and shared some of the best Instagram photos in the story. We know that both the popularity of Instagram and the geographic angle of the campaign would attract attention. Audiences and publishers would be interested in seeing the most popular location in their state. We used this to help our promotion process and pitched publishers by highlighting information related to their state.
As predicted, the campaign caught the attention of local publishers. The content received regional coverage from Boston. It resulted in close to 40, social sharesa 40 percent lift in organic U. Photoshopping and body image are hot topics that generate interest. The campaign was emotionally compelling and told a story about the standards of beauty from countries around the world, all of which helped the campaign gain mass attention.
By creating a powerful campaign and targeting publishers that would be likely to share the story with their readers, we created ideal content marketing results.
5 best marketing case study examples
Our Mapping Marvel Origins campaign for Movoto featured an infographic that presented the background stories of comic fans' favorite characters.
The map infographic connected popular Marvel characters to their homelands by showing their birthplaces across the world.
Marvel-based movies are leading box offices, and comic conventions are more popular than ever; we wanted to capitalize on those trends. By using a popular trend as the central focus of this campaign, the content was shared 9, times and featured in stories, including placements on Yahoo, Mashable, MTV, Mental Floss, and Nerdist. For our Average Faces of Drug Abuse campaign, we exposed the dangers of drug use in a graphic way. We curated mugshots for each of six drug- or alcohol-related arrests.
We then averaged the faces to create one image that would collectively show the physical results of using alcohol or the specific drug. The six images were featured in a photo series that also shared information, facts, and stats about the dangers of drug and alcohol use. Knowing that visuals are far more likely to catch attention than text-only content, we focused on creating strong graphics for this campaign.
The client wanted to gain authority in the drug treatment industry, so we used an emotionally stirring photo visualization paired with educational tidbits that would get more attention than a lengthy copy feature.
The campaign resonated with high-authority publishers who were eager to share the story. It was featured in over stories and shared almost 9, timeswhich helped the brand get the exposure it wanted.
We curated external data to create the core of our Twitter Reading Levels campaign. Curiosity and pride are two high-arousal emotions that often incite social sharing.Looking to get the most out of your marketing strategy? Read our best marketing case study examples that demonstrate how companies have embraced social listening to maximize their results.
Can't wait? Download our most popular marketing case study here! Download our most popular marketing case study Social listening is the ticket to marketing success. Not convinced? Hunting through social media for the right data is like searching for an oasis in the desert.
You trek for ages, dehydrated and sunburnt - hoping to one day stumble upon the perfect paradise to transform your marketing strategy.
With social listening, take the direct route. Quickly find all the oases the desert has to offer.Why Starbucks Failed In Australia
With a whopping The most popular emojis used when it comes to discussing pizza. Their hip, young target audience.
All this came from identifying quality pizza photos posted all over social media - Instagram, Facebook, Twitter - and observing what else was revealed in the images. Say hello to amazing social measurement - with the HelloFresh marketing case study. They had been manually collecting social media data. Not only was it wasting their time, they were missing crucial information.
What Is a Case Study in Marketing and How to Build One (Examples)
It was only natural for us to turn to social listening to improve the performance and efficiency of our marketing and communications teams. Talkwalker has allowed us to unlock access to a much larger conversation around our brand than ever before. Talkwalker Analytics was the perfect tool to quickly forage for information, then slice and dice it into meaningful data. Once they had their hands on all the new insights, the question was, what's the next step?
Learn how HelloFresh used social media listening to develop a crisis management plan, by reading the HelloFresh marketing case study. Download the HelloFresh marketing case study. While travelers rushed to make the most of this mistake, it sent Hong Kong Airline marketers reaching for their oxygen masks. What were their options in the face of this PR crisis? Search for the nearest exit or buckle up and go along for what was sure to be a bumpy ride?
Hong Kong Airlines decided to take another route. They chose to breeze right through it. Luckily, they were prepared because of social listening.Business sales manager cover letter
Soar after a crisis - earn from Hong Kong Airlines' marketing case study. Social listening and analytics tools are critical to success. In this case, we managed to turn what could have been a damaging issue, into a fantastic PR opportunity. Read the Hong Kong Airlines case study to learn how they used social media data from competitors, and sentiment analysis to inform their strategic decisions.
All while keeping customers happy. Download the Hong Kong Airlines marketing case study. Bonduellea major French brand in the FMCG industry, was in the grips of optimizing its online brand strategy.
The company that specializes in providing canned vegetables daily to over countries, wanted to ensure that their information was as readily available across their company. Each department was collecting its own data and interpreting it independently without a platform to share the info to other teams.I found the best results came from marketing leaders who were NOT looking to replicate the same old inbound formula.
Usually, leads were dropping off due to a single, persistent gap in the funnel. So, I decided to organize the strategies based on the metric they were able to improve. You can check out each category to help you identify solutions when part of your funnel underperforms. With inbound, we all write so much content but the key is making sure it gets eyes! Of course, you need best practices for optimization but those are getting more challenging so we chose to focus on increasing blog subscriptions to make sure their content is being seen.
Full Case Study Here. While they already had an engaged audience, Natera was looking for an email solution that allowed them to increase engagement further. For example, while sending one batch email at 12PM to a subscriber in the U. Further, they saw that recipients even in the same time zone had very different email habits. Email is a really critical channel for Natera, even as the company runs personalized and advanced marketing campaigns through other channels.Researchgate articles on addictions tv
So, continuing to innovate with email marketing, a relatively traditional method of marketing, was key.
By leveraging send-time personalization, Natera has also been able to re-engage contacts who had once been active, but went dormant. These contacts, prior to re-engaging, had not been active in email communication since Mike Lieberman Founder, Square 2 Marketing. Plus, we developed a keyword strategy that included keyword recommendations for core website pages and content.
Only after these initial strategy steps did we move on to choosing content topics. The persona-based content featured blogs and webinar summaries as well as premium assets such as infographics, case studies and whitepapers. Mitchel White Director, LeftMedia. In an ongoing campaign with a packaging manufacturer in Greater Manchester we have seen fantastic results measuring organic search marketing metrics.
Using keyword research and mapping keywords to the buying journey we have been able to increase organic search traffic to key pages and blog content. Fortunately, they agreed. Instead of being confronted with dozens of questions, interested buyers only needed to answer a few questions to receive a quote. And, given that Omni received the artwork files the source of technical data previously gathered via the formthe project could go into production almost immediately upon quote approval.
Recommended Dashboard: HubSpot Marketing. Matt Lee Partner, Adhere Creative. We took their most recent research and turned it into a lead generating e-book and webinar presentation. It was promoted through their email contact list, through social media, and via industry trade publications. The blueprint is a strategy for inbound marketing and a specific plan for execution.
The client was worried that when its assets were turned into conversion elements, they would not be as effective and the users of its calculators and panel samples would not want to share their data. The final results show that this was not so; with the new design completed, the visits stayed level and the conversion index became spectacular. This information continued to prove useful in our efforts to increase lead generation.
Armed with a clear understanding of our audience, we were able to narrow down the audience who would see our advertising on LinkedIn by identifying the correct job titles for various kinds of HR professionals. We were also able to exclude ads from employees who worked for competitors, which allowed us to get the best results out of the ad budget. From their website registration and outreach to their promotion and fulfillment of the annual seminar series, we created and helped implement a refreshed strategy that included:.
They knew their product could help this targeted audience, but this old-school group was hard to reach from a digital standpoint.
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